Styling + Events — ALLY SKYE SMITH

Coach 1941 Trunk Series

SS18, FW18, SS19, FW19, & SS20

Combining her passion for styling and providing an excellent client experience, Ally has spearheaded multiple Coach 1941 Trunk Shows.

Through social media and strong clienteling efforts, Ally was able to drive traffic and support trunk show sales through 1-on-1 appointments. She consistently touched base with her peers to enhance their clienteling strategies and leveraged company client gifting options to further improve the quality of experience for clients.

With the support of mall marketing, Ally facilitated a partnership between Coach Millenia and local influencer, Ananda Saba (@anandasaba) for the FY19 Trunk Series. Ally styled her in full Coach 1941 looks for Ananda’s instagram and leveraged it to drive traffic and share as marketing materials to target the local Orlando demographic.

Coach Men’s Pop Up

Aventura Mall | Miami, FL | April 2019

As one of the Men’s Specialists for the FL/PR District, Ally traveled to Miami to support the Men’s Pop Up, highlighting the SS19 Men’s Collection featuring Michael B. Jordan.

Park Ave Fashion Week/Fashion On The Ave

2013-2016

Park Ave Fashion Week, later to be known as Fashion On The Ave, is an event hosted by the Park Avenue Merchant Association in Winter Park, FL. The event highlights and showcases local businesses through a philanthropic celebration of style. Ally was responsible for conceptualizing the theme for Forema Boutique’s presentation. From 2013-2015, the event operated runway style under a tent. In 2016, it transitioned into a ‘sip-n-shop’ ticketed event, with fashion presentations hosted inside of participating retail locations and styled looks available to buy instantly. Ally was responsible for conceptualizing the theme, providing inspiration for Hair & MUA, and styling models for the runway show.

Outside of her creative responsibilities, Ally was active in meeting with Park Ave Merchant Association members to plan the event. She supported ticket sales within Forema Boutique and by styling models for promotional content for WESH TV, Orlando’s local news station.

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The Art of Fashion

2015-2016

The Art of Fashion is a fundraiser that merges art & fashion to raise money for the Michael J. Fox Foundation. On behalf of Forema Boutique, Ally styled mannequins in looks to be auctioned off.

The W Event

May 2015

An exclusive event held at the luxurious Jaguar Orlando benefiting Feed and Fortify Community Organization Inc. Ally assumed the roles of model scout, stylist, and creative director for Forema Boutique’s runway presentation that catered to two luxury cities of the greater Orlando area, Windermere and Winter Park, as the community raised funds to alleviate the suffering of children and families who are homeless in Central Florida.